Not a Lasses' Game? - Through The Lens (#4)
How photography has come to the forefront of highlighting women in football

“There’s a place for all levels and that’s the beauty of it”, remarked north east sports photographer Ross Johnston.
The RJX Media founder has worked with the likes of the BBC and the award-winning Fulwell 73 team, as well as pop stars Sir Elton John and Ed Sheeran.
His latest venture has seen him delve into the world of sport, en route to devoting many an afternoon covering his beloved Wearsiders, in both the men’s and women’s Championship.
Whether that’s the nervy win against promotion hopefuls Southampton Women in March 2024, or the thrilling men’s FA Cup spectacle between local rivals Sunderland and Newcastle United a couple of months prior, Johnston has seen it all.
He is among many north east photographers and videographers who capture the women’s game as more and more people come to enjoy their work each week.
Credit: RJXMEDIA, Twitter (Posted: March 26, 2024), (Link: https://twitter.com/RJXMEDIA/status/1772583577194008942).
Credit: RJXMEDIA, Twitter (Posted: March 3, 2024), (Link: https://twitter.com/RJXMEDIA/status/1764372381638795524).
Johnston recently kick-started his own professional career by securing a full-time job with Creo Comms, a self-described ‘creative marketing agency’ based in Sunderland.
But he insists he couldn’t have done it without taking that daunting first step.
“Initially at the very beginning, I was running a local Italian car club here in the North East,” Johnston reflected.
“Purchasing a camera was really to improve our social outlook at future events. It was right round the time of the pandemic which pretty much cancelled all of our shows.
“With nothing to photograph, I had to make use of my resources around me. It was at that time falling down the YouTube rabbit hole and other means of education to learn the craft of photography.
“Flash forward nearly four years later, I didn’t think for one second it would have enabled me to make a change in career to do it full time.”
His work has helped Mel Reay's Sunderland side off the field in a campaign where it looked like, for much of the season, the team could get promoted.
"Mel and the Lasses have had an unbelievable season," he shared.
“To be able to document part of the season when I’ve been able to get along to the games has given me the opportunity to expand at the other teams behind Sunderland.
“There have been some brilliant moments along the way and the celebrations over a large number of games will always be great to look back on."
But his biggest piece of advice to those wanting to forge a career like him?
“Don’t wait for tomorrow as that day may never come. Find a subject you want to master at and most importantly, have fun with it!
“It can be life changing. It’ll give you a new outlook on life. It’ll open doors you never thought could open."
Over the River Tyne, a different story has emerged for Newcastle United fan, Stephen Finch.
He was introduced professionally to Becky Langley's Magpies following the club's transformative takeover in 2021.
While there have been some "good memories", Finch is at the stage of considering his next steps, very much like the club who have one eye on the WSL and beyond in the coming years.
He said: "I got in touch with Newcastle's women's team and was able to get accredited with them to take photos at their home games.
"They have been fairly accommodating and allowed me to build up a modest following on Twitter, which I tend to post on the most.
"The club [has] an official photographer and they use their photos exclusively, so I'm at the stage of thinking about my next move as professional photo gear is not cheap.
"I was contacted by a soccer academy in the last year, and [I] shoot games for them and get paid, so this helps."
That 'soccer academy' in question is the i2i Soccer Academy, which has both women's and men's teams and is affiliated with Northumbria University in the north east, but also York St John University and Leeds Trinity University.


Further down the pyramid...


South Shields Women's Annece Legg up against a Bradford City Women counterpart. Credit: Craig McNair (Photo taken: February 25, 2024).
South Shields Women's Annece Legg up against a Bradford City Women counterpart. Credit: Craig McNair (Photo taken: February 25, 2024).

South Shields Women's Meg Archbold in delight after her strike against Hartlepool United Women. Credit: Craig McNair (Photo taken: September 24, 2023).
South Shields Women's Meg Archbold in delight after her strike against Hartlepool United Women. Credit: Craig McNair (Photo taken: September 24, 2023).

South Shields Women's Jaz Elliott-Wood and Sophie Curle happy after scoring against Redcar Town Ladies. Credit: Craig McNair (Photo taken: February 18, 2024).
South Shields Women's Jaz Elliott-Wood and Sophie Curle happy after scoring against Redcar Town Ladies. Credit: Craig McNair (Photo taken: February 18, 2024).
The grassroots game has its fair share of professionals and amateurs wanting to develop their skills.
Long-serving photographer Craig McNair has backed South Shields Women, as well as Durham Women and their academy, for the past decade, and he continues to shoot matches to this day.
He said: “I have been covering football, in particular Durham Women FC, for 10 years now after being contacted by a good friend, George [Ledger] (@GLsportsphoto).
“It was from George that I really learned the trade – where to sit, the limitations of my gear and importantly not beating myself up when I miss focus or someone runs in front of the player you are trying to shoot.
“Every photographer starting out has ‘gear envy’ when they see the professionals with their big lenses, and I was no different.
“Cameras and lenses have improved vastly in the past 10 years, but capturing the split-second shot/save is still really tricky and luck plays its part.”
“It was from George that I really learned the trade – where to sit, the limitations of my gear and importantly not beating myself up when I miss focus or someone runs in front of the player you are trying to shoot.
The past 10 years have seen Durham consolidate themselves as a Championship outfit, and South Shields climb up the divisions, from the Durham FA leagues into the NERWFL Premier Division where they play today.
“It’s a great feeling seeing your photos in the match day programme and I have seen first-hand the remarkable rise of women’s football over the past 10 years,” he continued.
“I am now involved in photographing South Shields’ younger girls’ teams as well and know it won’t be long before some of these players make the breakthrough into the senior women’s team.
“As a kid I would have loved to have someone photograph my games, playing against the Celtic and Rangers youth teams and having that keepsake (and to see if I came up against anyone famous!)”
And while some take photos hoping to launch a sporting career, others have different ambitions in mind.
That’s exactly what Northumbria Uni student Katie Pierce said, when she suggested what might come next, after working with Wallsend Boys Club.
“I did a placement with them coaching last year. I already had contacts there, so I just asked if I could take photos for them this year,” she said.
“I just like doing it because I know the players love it! I started out because I couldn’t play over the summer, so it was something to do.
“I want to try and work in photography but expand my portfolio so that I could do weddings [or] brand photoshoots.”
No matter where you look, women’s football will continue to be backed by a healthy number of keen photographers aiming to capture every goal, every celebration and every big decision.

Image of Wallsend BC Women under the lights for their game against Redcar Town Ladies. Credit: Katie Pierce, Instagram (Photo taken: November 26, 2023), (Link: https://www.instagram.com/p/C0HoCHdMmoW/).
Image of Wallsend BC Women under the lights for their game against Redcar Town Ladies. Credit: Katie Pierce, Instagram (Photo taken: November 26, 2023), (Link: https://www.instagram.com/p/C0HoCHdMmoW/).